Petfre (Gibraltar) Casinos
It is incredible how punters celebrate big UK gambling brands with Betfred's example but do not know the fuel behind its success. For such a brand to stand and take the gaming arena in such a charm, there is a force behind it.
Petfre (Gibraltar) Limited is a sports and casino gaming company that is behind several brands we shall review. The company has been around for many years, giving it the competitive advantage of experience that has catapulted its brands to untold success.
Petfre (Gibraltar) Limited's online casinos and sports betting sites thrive for a myriad of reasons. These include licensure by reputable regulation bodies, access to top-notch customer support, and the ability to dominate the UK's land-based and online gaming space and beyond. Currently, it employs more than 10,000 staff members who spearhead its operations.
Certainly, you are in for a resourceful ride in this review as we try to unearth, learn and understand this casino and sports gaming giant.
History
Petfre (Gibraltar) Limited betting company has a rich history from 1966. During this year, the company founders, brothers Fred Done and Peter Done, won a bet they had placed in favour of England in the FIFA World Cup and won. As gambling enthusiasts, the two used their fortune to start a betting company known as Done Bookmakers. The bookmaker opened its first shop in 1967 in Salford, England.
From this moment onwards, the betting company started the mission and journey of growing its new brand, which was not without challenges and opportunities. The growth started in the north of England and spread to the south, catching up with London before extending to Scotland, the USA, and South Africa.
To have a better grasp of the growth patterns of Petfre (Gibraltar) Limited and its evolution, let’s see the significant milestones in its journey:
- 1967: The first betting shop by Done bookmakers comes to birth. It boldly and confidently sits at the heart of Salford, England, ready to dominate the world of betting.
- 1980: Fred Done invents the Lucky 15 bet types. This discovery gives him a new title in town – Bonus King, making him very popular alongside his already growing brand.
- 1997: The company opened its 100th betting shop in the United Kingdom.
- 1997 – 2000: The betting company increases its presence around the UK by opening 100 more betting shops. This was a record not seen before.
- 1998: Fred Done sets a record for giving an early payout to Manchester United to win a title. No other bookmaker had taken this route in the world of gambling. Certainly, this gave the bookmaker excellent publicity to ride on.
- 2004: Bookmaker rebranded to Betfred and took its first steps into digital betting.
- 2004: A customer wins over £1.1m on a tote game. Being the highest-ever win from a betting shop in the history of British gambling, Betfred benefited from the great publicity.
- 2005: The bookmaker operates more than 500 betting shops.
- 2024: Betfred Group operates over 1350 betting shops in the UK and worldwide. The brand has over 800,000 active online customers.
Currently, Betfred operates in South Africa and in 10 states in the United States.
Licensure details
Petfre (Gibraltar) Limited casinos are highly reputable. This reputation stems from, among other things, operating on legit and trusted licenses. Additionally, it is worth noting that the company has both remote and non-remote licenses. Certainly, these cover both online and physical location betting shops.
Below are the licenses that the group’s casinos and sports betting sites will always display:
- Gambling Commission of the Great Britain. The license account number is 39544.
- Gibraltar Gambling Commissioner. The license registration number is 038)
Alongside regulation, this bookmaker supports responsible gambling and has partnered with several organizations to ensure its punters bet within acceptable limits.
Petre (Gibraltar) Limited Office Location and Address
The sports and casino gaming company has a heavy online presence to give its rapidly growing clients an excellent gambling service. Beyond that, it has a physical location as per the below address:
5.2 Waterport Place, 2 Europort Avenue, Gibraltar GX11 1AA, Gibraltar.
Petre (Gibraltar) Limited Awards
Undoubtedly, Betfred Group has shown immense dedication to offering excellent betting services to online and land-based punters. As expected, this has caught the attention of many, who have expressed the need to recognize these efforts. Consequently, Betfred has been shortlisted for various awards as a group or individual brand.
Below are the most current of these awards:
- 2024 iGB Awards: Best Affiliate Programme
- LCB Members Choice Award at the LCB Awards 2023: recognized Betfred Casino for its outstanding achievements.
While the above are the awards documented for the platform, there could be others.
Petfre (Gibraltar) Limited Sponsorships
The Betfred Group is known for its generosity, seen in its sponsorships. Certainly, it uses this opportunity to connect with its fans and bettors on the ground and to create brand visibility. This makes it a win for the group and the bettors.
Currently, Petfre (Gibraltar) Limited sponsors the following leagues and tournaments:
- Betfred Super League
- The Betfred Championship Rugby League
- The Betfred Challenge Cup
- Women’s Challenge Cup
- Betfred League One
- Wheelchair Super League
- Women’s Super League
- Wheelchair Challenge Cup
- The Matchroom Official Sponsor
- Betfred British Masters
- Betfred World Matchplay
- England Rugby League
- The Royal Ascot
In addition to the above, the group has also sponsored horse racing, golf and darts.
Petfre (Gibraltar) Limited has not only shown support to its fans and bettors by way of sponsorships. It has also supported several social courses meant to improve people's lives. A few examples of these courses are outlined below:
- The group donated £30,000 to Macmillan Cancer Support in 2023
- The group also donated £33,000 to the Stroke Association in 2021
Regulatory Issues that Trended
Petfre (Gibraltar) Limited gaming brands have stood out from the beginning. Of course, this can only happen for all the good reasons or any breaches of the operation license.
One of the great moments the bookmaker enjoyed in the headlines was when it gave the highest win in a tote in British history. This was back in 2004, and the win amounted to £1.1m. That was certainly some big money that gave the group a positive trend.
Further, the group has always been held in high esteem due to its sponsorships of tens of tournaments in and outside the UK. Its contributions to social courses have also been a great plus for its name. For example, in April 2021, the group received a great commendation from GambleAware for being generous to charity.
However, there are several instances when the group and its brands have been on a negative trend. The group operates on two licenses, and these licenses come with a number of checks and compliances. One of these compliances is Know Your Customer (KYC). Under KYC, players need to declare the source of their gambling funds. However, in 2019, Betfred accepted a customer's deposit using stolen money to bet. Certainly, this led to a negative standing by the regulator.
Further, in 2022, Petfre was fined a whopping £2.87m for breaches of the money anti-laundering policy.
Petfre (Gibraltar) Limited Brands
Surely, Petfre (Gibraltar) Limited has, like any other business, opened and closed some brands while others remain in operation. Presently, the below brands are active and running as per our test and research:
- Betfred
- Betfred Casino
- Betfred Bingo
However, it has long operated Odds King. Unfortunately, this gambling site closed its doors in 2023, and all energy was refocused on the remaining brands.
To better appreciate each of the brands by Petfre (Gibraltar) Limited, let's discuss them in detail:
Betfred
Betfred is a thought of two brothers, Peter and Fred Done. These two enthusiastic gamblers won a nice amount of money in a 1966 World Cup bet and thought, why not give punters a chance to win as well? This thought birthed the famous Betfred brand. Betfred is an umbrella to several gaming verticals. These include games, casino, lotto, live casinos, Vegas, virtual sports, bingo, poker, and tote. For each, you can play on various options that quench your punting needs.
We would like to focus on the sportsbook section when discussing Betfred as a brand. This part covers many matches in different parts of the world, complementing your casino gaming experience. Some of the most notable features to enjoy as you play in the section include live streaming, live chat, commentary, cash out, and Betfred insights that give you important betting leads. Furthermore, tens of promotions will add some spark to the thrilling moments here.
The Betfred brand is built on punter convenience on matters experience and usage. The website is well-structured for you. In addition to a flash browsing speed, you will love the variety of payment methods available, excellent customer support and comprehensive coverage of betting markets. Of course, such are the aspects every bettor dreams about.
Finally, Betfred has taken your gambling comfort a notch higher. You have two choices for gaming. While the online platform is highly dependable, there are also more than 1,350 betting shops spread across the United Kingdom and beyond. You can certainly walk in and enjoy placing your bets. It is also interesting to note that the brand has also expanded to 10 states in the US and South Africa.
Betfred Casino
Undoubtedly, Betfred remains the most popular brand and the flagship project of Petfre (Gibraltar) Limited. The platform was first established in 1967 in Salford, England, and it is from here that the modern Betfred Casino has grown.
The Betfred Casino has a wide variety of games to play. These games are put in different categories for easy access. To better understand the section, you can bet on live casino, table and card games, jackpots and a general category of all games. Certainly, there are several famous and notable games, like Roulette, Candy Roll, Vegas Blackjack and Buffalo Blitz, that you can try out.
Betfred Casino has a great website that punters can easily use. The site is generally dark blue, with some variations of the colour taking different sections. The navigation is easy, thanks to the fast-loading speed. To make your experience top-notch, there is a search button that you can use to locate a specific casino game on the platform.
Furthermore, there is a promotions section to award casino players. The part displays tens of promotions that you can grab as a player. The perks here differ as there are some for new players while others suit the existing players. Of course, the claiming process is simple, but the terms and conditions vary from one offer to another. The bottom line is that conditions are achievable, allowing you to balance obligations and fun simultaneously.
Other important details to note about the Betfred casino are that it operates on a license from Great Britain and the Gibraltar Gambling Commission. It supports responsible gambling and offers several policies to guide its players. It is interesting to note that it accepts a variety of payment methods.
Betfred Bingo
Betfred has a brand that thinks about those who love numbers. The Betfred Bingo section is like a mini site on the bookmaker's main website, just like the casino section. There is an excellent selection of bingo games to try out here.
In line with its mission of offering you maximum fun, Betfred Bingo has lots of lively Bingo rooms where you can just walk in and take a virtual seat. In so doing, you expose yourself to 20 different bingo games. These include Betfred Bunker, Cash Cubes Bingo, Deal or No Deal Bingo, Extreme Bingo, Game On, 80s Den and Bargain Lounge.
To make the bingo rooms accessible and affordable, the bet limits at the section are accommodating. Bingo games will take as little as 2 cents, 5 cents or even 1 pound. Furthermore, the motivation is right in front of your eyes as the prize is indicated for every bingo game you choose.
In addition to a simple-to-navigate mini-site, Betfred Bingo has other goodies you can enjoy. These include a variety of bonuses that are well-displayed when you load the mini-site, great customer support and lively rooms. Further, there is a community of bingo players that you could be part of for both insights and socialization.